Buying Into Brand Marketing: Shaping Your Perceptions
Product Number: WA30103
In Stock (Ships within 1-2 business days)
Grade 6 and up.
Hundreds of our daily decisions are influenced by brand marketing. Discover what a brand is and how marketing shapes its identity. Learn about brand strategy, positioning, and messaging - and see them in action. Helpful tips show students how to look beyond the brand to help make smart turns in the maze of consumer products. 28 minutes. Copyright 2012.