Buying Into Brand Marketing: Shaping Your Perceptions

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Product Number: WA30103

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Grades 6 and up.

Hundreds of our daily decisions are influenced by brand marketing. Discover what a brand is and how marketing shapes its identity. Learn about brand strategy, positioning, and messaging - and see them in action. Helpful tips show students how to look beyond the brand to help make smart turns in the maze of consumer products. 28 minutes. Copyright 2012.

Item Weight: 0.25
Brand: Learning Seed
Prop 65:
Age: 11 yrs. - 18 yrs.
Grade: 6 - 12
School Type: Middle School, High School
Subject Areas: Financial Literacy


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