Merchandising: The Store As Persuasion DVD

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Product Number: WA27307

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This item has been discontinued

Grades 7-12.

Learn how retailers use science, detailed shopper observation, and applied psychology to sell goods from groceries to trees, from dog bowls to luxury cars. Explains traffic control, flow patterns, pricing, p-o-p displays, and store layout. Discover why so many sales have strict time limits (24-hour sale, one day only, etc.). Even the size of shopping carts influences consumer behavior! Tells why soup is not shelved in alphabetical order so you can find your favorite variety faster. Explores lifestyle merchandising and the open wallet syndrome. 24 minutes. Copyright 2002.

Item Weight: 0.31
Brand: Learning Seed
Prop 65:
Age: 12 yrs. - 18 yrs.
Career & Technical Education: Human Services
Collections: Career & Technical Education
Grade: 7 - 12
School Type: Middle School, High School
Subject Areas: Financial Literacy, Human Services


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