How Clothing Is Sold: Fashion Merchandising - DVD

Grades 7-12.

This DVD recognizes that the best way to sell clothing is to move beyond fashion into branding and licensing. It explores modern merchandising strategies. Your students will learn that even the simple act of buying a T-shirt is part of a complex chain of decisions. Discover how branding might spell the end of fashion. See why the designer Armani observed, It is no longer fashion that matters, but rather the fashion name. The product is secondary. Learn the difference between the garment industry and the fashion business. Realize that the contract system means companies can sell clothing worldwide without owning a garment factory. See how fashion grew a mass market by expanding from adults only, to include teens, guys who don’t care about fashion, and even infants. 20 minutes. Copyright 2003.