Fashion Textbook

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Product Number: NA10426

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$106.65

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By Mary G. Wolfe

Grades 9-12. Help your students become future employees in fashion-related businesses.

  • Gives students an in-depth look at the exciting world of fashion
  • Designed for non-laboratory textile and clothing courses
  • Hundreds of contemporary images illustrate concepts and enhance learning
  • Updated information paints for students a current picture of the fashion scene
  • Help students understand today’s apparel industry and learn the skills needed to become more attuned to consumer concerns
  • Explore globalization and current trends for textile companies, apparel manufacturers, retailers, and consumers, including industry-wide collaboration, omnichannel retailing, and cross-channel shopping
  • Analyze how the availability of information online is changing fashion firms’ product development, promotion, and selling techniques and how apps and social media affect consumer comparison shopping and buying practices
  • Weigh the dilemma of imports, environmental sustainability, and ethical and social issues about companies when buying their goods
  • Expose students to career clusters and the many career opportunities within the apparel industry
  • 7th edition
  • Hardcover
  • 528 pages, 8-1/2 in. x 11 in.
  • Copyright 2018

Item Weight  :       3.25
Prop 65  :      
 

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