Agricultural Communications - Creating a Marketing Campaign and Media Plan

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Product Number: C34879

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By University of Illinois.

Provides an overview of persuasive communication and how to develop a strategic marketing plan. It is designed to teach students about agricultural communications and help prepare for the ag communications CDE.

Topics include:

  • Persuasive communication
  • The communication model
  • Integrated marketing communications
  • The persuasive communication process
  • Developing a strategic plan

Appendices include information on how to write a press release (following Associated Press style) and a brief overview of the principles of design. A glossary of terms is also provided. 16 pages, 8-1/2 in. x 11 in. Copyright 2016.

Item Weight: 0.31
Prop 65:
 

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