Agricultural Communications - Creating a Marketing Campaign and Media Plan

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Agricultural Communications - Creating a Marketing Campaign and Media Plan

Product Number: C34879

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$7.95

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By University of Illinois.
Provides an overview of persuasive communication and how to develop a strategic marketing plan. It is designed to teach students about agricultural communications and help prepare for the ag communications CDE.
Topics include:
• Persuasive communication
• The communication model
• Integrated marketing communications
• The persuasive communication process
• Developing a strategic plan

Appendices include information on how to write a press release (following Associated Press style) and a brief overview of the principles of design. A glossary of terms is also provided. 16 pages, 8-1/2 x 11. Copyright 2016.

Item Weight  :       0.31
 
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