Agricultural Communications - Creating a Marketing Campaign and Media Plan
Product Number: C34879
No longer avaliable
This item has been discontinued
By University of Illinois.
Provides an overview of persuasive communication and how to develop a strategic marketing plan. It is designed to teach students about agricultural communications and help prepare for the ag communications CDE.
- Persuasive communication
- The communication model
- Integrated marketing communications
- The persuasive communication process
- Developing a strategic plan
Appendices include information on how to write a press release (following Associated Press style) and a brief overview of the principles of design. A glossary of terms is also provided. 16 pages, 8-1/2 in. x 11 in. Copyright 2016.