Marketing’s 4 Ps: The Consumer Angle

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Students learn the traditional four Ps of marketing strategy – product, place, price, and promotion – and more importantly, how a focus consumer is at the core of them all. With pertinent examples from popular, everyday brands, students gain an understanding of how pricing strategies really work, how marketers target different consumers with identical products, and where positioning and branding meet profit. 25 minutes. Copyright 2009.

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