What Is a Price? DVD

Product Details

Grades 6-12.
Teach basic economy literacy to your students. Everything has a price tag. But who sets all these prices? What hides behind a price tag? How does price control your life? Viewers learn that a price is information disguised as a number. They will understand how it influences consumer behavior, sends a message from the producer, allows the consumer to talk back, and plays a vital role in a market economy. Lessons include what goes into setting a price, how price influences behavior, why an airline on the verge of bankruptcy would cut fare prices, why you can’t afford an oceanfront house (it’s not high prices), who has the final word in pricing – the buyer or the seller, what price discrimination is and why it is so common, and much more. 21 minutes. Copyright 2006.

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