Cracking the Advertising Code DVD
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Product Number: WA25723H Price: $49.95In Stock. Usually ships in 24-48 hours. |
PRODUCT DETAILS
Grade 7 and up.
If you think “bait and switch” is a fishing tip, you have a lot to learn about advertising. Viewers will learn how to make good buying decisions by spotting advertising ploys including: celebrity endorsement, customer testimony, emotional appeal, unproven claims, urgency, and more. Teaching materials included. 20 minutes. Copyright 2006.
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