Positioning: How Advertising Shapes Perception - DVD
Large view | Product Details | Related Products |
Product Number: WA23769H Price: $98.95 |
PRODUCT DETAILS
Grade 7 and up.
Contemporary advertising seldom demonstrates why one brand is superior, nor does it construct arguments to persuade buyers. Instead advertising uses positioning - controlling how people see. Position refers to a place the product occupies in the consumer’s mind. This program explores perceptual mapping, market segmentation, the use of emotion and magic to position a product, social approval, positioning against the competition, re-positioning, and using unique attributes. 21 minutes. Copyright 2004.
RELATED ITEMS
|
|
|
|
|
|
|
