Merchandising: The Store As Persuasion
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Product Number: WA22527H Price: $98.95 |
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Grade 7 and up.
Learn how retailers use science, detailed shopper observation, and applied psychology to sell goods from groceries to trees, from dog bowls to luxury cars. Explains traffic control, flow patterns, pricing, p-o-p displays, and store layout. Discover why so many sales have strict time limits (24-hour sale, one day only, etc.). Even the size of shopping carts influences consumer behavior! Tells why soup is not shelved in alphabetical order so you can find your favorite variety faster. Explores lifestyle merchandising and the “open wallet syndrome.” 22 minutes. Copyright 2002.
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